Every choral organization, whether a church, school, or community choir, is different. We all solve our unique problems in different ways but having clarity on who we serve can provide a lens through which we can make decisions, program, budget, expand, and evolve. Adapting a tech philosophy called UX (user experience), Founding Artistic Directors KellyAnn Nelson of the Young Professionals Choral Collective in Cincinnati and Katy Lushman of Denver Choir League will share data, stories, and creative ideas to help you focus your mission, streamline operations, and grow the artistic and community impact of your choir.